Sales Strategy

No matter the size of your business, defining a sales strategy is the first step any business should employ when entering new markets or introducing new products and services.

A sales strategy defines the way you position your brand, products or services in order to achieve competitive advantage and eventually results.

Some of the topics a sales strategy should discuss are:

  • Which is our target market and how we can penetrate it?
  • What are our competitive advantages?
  • How long is our sales cycle?
  • What opportunities fit to our profile and we can successfully handle?
  • How and when we should measure and monitor the progress?

It is clear that creating a sales strategy without the required market knowledge including competition, market economic conditions etc could lead to a short term or long term failure.